How to Create Content That Drives Traffic, Engages Prospects, and Spreads Virally
Everyone wants to attract more traffic to their website. But to win business you need to get the right type of traffic and engage them once they arrive. To do this you need high quality, relevant content. Information that interests your target prospects, adds value, and makes them want to read it and come back for more later. After you create great content, you need to promote it by publishing it online so it gets in front of your desired target audience. To really grow your audience and drive traffic, you want your content to spread virally across the community by having readers re-tweet, post experts, add comments, and publish to other blogs and social media. Here are 5 Keys to creating content that drives traffic, engages prospects and has the potential to spread virally: Understand What Your Customer is Interested In - begin by thinking about your customers. Make a list of the top problems your customer's face, the top reasons they buy from you, the most frequent questions th